Simon Chapman : Thoughts and Musings

Simon Chapman : Thoughts and Musings

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  • Instructions: Human-Centred British English Content Refiner

    September 2, 2025
    Opal

    So you want to build more advanced instructions, using the CLEAR framework? Well, here’s a common problem I run into….make any content generated sound like a human, and not use em-dashes and all of the other tell-tale AI things… I’ve got you covered – see below: C – Context You are an instruction whose role…

  • Why GEO and AEO Matter…And How Optimizely’s CMS Provides The Answers

    August 28, 2025
    Opal

    The way people discover content has shifted. Traditional SEO once dominated digital visibility, but today audiences and AI agents increasingly bypass homepages altogether. Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are the new battlegrounds. In this new landscape, visibility is not about appearing in a list of ten blue links. It is about…

  • Building Specialized Agents with Optimizely Opal

    July 21, 2025
    Opal

    Introduction Specialized agents, in the context of AI assistants like Opal, are essentially dedicated AI models or tools designed to perform very specific tasks or operate within particular domains of expertise. Think of them as highly skilled experts that a general AI (like me) can call upon when a user’s request falls within their specialized area.…

  • Part 3: Build 5 Powerful Instruction Agents Tailored to Key Personas with CLEAR

    July 18, 2025
    Opal

    Introduction In the final part of this series, we’ll dig into specific use cases. As organisations embed AI deeper into their workflows, the next evolution is crafting bespoke instruction agents for specific personas. These aren’t just functional prompts – they are sophisticated agents engineered to reflect job realities, priorities, tone, and mental models. In this…

  • Part 2: Building Reusable Templates with CLEAR

    July 16, 2025
    Opal

    Series Title: Mastering Instruction Agents with the CLEAR Framework Introduction In Part 1 of my series, I broke down the CLEAR Framework – Context, Logic, Examples, Action, Refinement – and explained how it forms the backbone of high-quality instruction agents. Now, in Part 2, I’ll shift gears and show you how to build reusable prompt…

  • Part 1: The CLEAR Framework Explained – Foundations for Building Effective Instruction Agents

    July 14, 2025
    Opal

    Series Title: Mastering Instruction Agents with the CLEAR Framework Introduction Instruction agents – AI systems that follow detailed, structured prompts to perform tasks – are rapidly transforming how individuals and organisations scale intelligence, automate workflows, and unlock value across departments. Yet, the quality of these agents is only as strong as the framework behind them.…

  • Mastering Personalisation with Optimizely: Part 1 – The Fundamentals

    June 19, 2025
    Opal

    “If businesses are serious about growth in today’s digital-first economy, personalisation is no longer optional – it’s essential.” Welcome to the first instalment of a comprehensive three-part blog series focusing on Optimizely Personalization, an industry-leading platform designed to help businesses deliver deeply-resonating customer experiences at scale. Over the course of this series, we’ll explore how…

Simon Chapman : Thoughts and Musings

Simon Chapman : Thoughts and Musings