Thoughts, musings, all things MarTech and more…
Discover insightful analysis and expert perspectives on the rapidly evolving world of software development, emerging technology trends, and modern engineering practices.
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Stop Comparing AI Features. Start Comparing AI Architectures.
Enterprise technology evaluations are often reduced to spreadsheets. Does the product generate text? Tick. Does…
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Every CMS Is Suddenly AI-Native. Here’s How to Tell the Difference.
Almost every CMS vendor now describes its platform using the same vocabulary. AI-powered. AI-first. Agentic.…
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AI Agents Aren’t Replacing Enterprise Platforms. They’re Becoming Another User.
For several years, the technology industry has enjoyed predicting the death of enterprise software. Cloud…
Simon Chapman
VP, Enablement @ Optimizely
I have over 17 years of experience in partnerships, enablement and solution engineering, and have worked across the world helping to and designing systems that solve complex business problems.